IR communications post-Brexit

Reza Eftekhari, head of the UK market for Morrow Sodali, expresses the market view and some suggestions within a roundup of advice following the UK’s vote to leave the European Union on IR Magazine.

‘In light of the outcome of the referendum, we have seen a ‘business as usual’ trend emerging in the investor community. This is unlikely to change until there are signs of political stability in both the UK and Europe. Moving forward, it is important that corporate strategies are not based on hasty decisions that could lead to further uncertainty, and that challenges are met on a day-to-day basis. Any significant or unplanned changes should be communicated effectively to shareholders to maintain investor confidence.

‘In the current climate, the board must take the lead in reviewing existing business plans and company growth strategies with a view to clearly articulating its approach and recommendations to investors.’