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The article describes the most typical features of the South Korean market and discusses how the more forward-thinking South Korean firms are aiming at attracting foreign investment, by adopting corporate governance improvements. It provides the case study of Dong-A, South Korean largest listed company. The company has initiated a comprehensive governance overhaul, assisted by Sodali, which provided external consultancy during both the internal assessment of the company's governance practices and the subsequent campaign of outreach to investors
