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Andrew
Laidlaw

Managing Director

Expertise

Since 2009, Andrew has provided strategic research and campaign consulting for a broad range of private and public sector clients in Australia, Europe, the US, Asia, the Middle East, and Africa. Andrew works to rise above the traditional role of survey research suppliers that simply generate data. Clients receive strategic counsel, based on solid, innovative research. His approach is based on a value-building framework for corporations, industry associations, government departments, political campaigns, non-profits, and advertising agencies.  His methodical campaign management has helped clients successfully achieve their stated goals by changing behaviours and perceptions of target audiences. First, using data and research to help clients understand their existing perceptual equities and disequities. Second, consulting with them to develop strategies and tactics that will increase their reputation and add value to their enterprise.

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