Victoria Palmer-Moore named Top 20 most influential by PR Week

Victoria Palmer-Moore has been named in the Top 20 most influential people for City & Corporate clients by PR Week's Power Book 2025. 

Victoria said: “I’m delighted to be a new entrant to this year’s list as we continue to expand and strengthen our expertise in strategic communications and shareholder engagement at Sodali & Co” 

Find out more here and read her short interview with PR Week below. 

Describe the past 12 months in no more than four words.

Powerscourt became Sodali & Co.

What are your biggest ambitions for 2025 – professional and personal?

Making sure our world-class team keeps getting better. For things to stay the same, everything must change.

In general, are you more optimistic or pessimistic about the comms industry in 2025?

Optimistic because we have built something unique. Our strat comms offer is better than ever and we can now talk to all stakeholders for our clients.

What has been your favourite proactive PR campaign of the past 12 months? (Not one you or your organisation has been involved in.)

Mr Bates vs The Post Office. A lesson in what not to do in a crisis.

Which organisation or individual has managed reputation most poorly in the past 12 months?

Paula Vennells and her slippery non-answers during the Post Office inquiry.

Which organisation or individual has managed reputation most adeptly and proactively in the past 12 months? (Not one you or your organisation has been involved in.)

Octopus Energy’s Greg Jackson: a great advocate for a consumer-friendly energy policy. He speaks clearly with proper nouns.

Are you still using X (Twitter), and will you move/have you moved to Bluesky?

X is too important, and will only become more dominant.