Our newsletters

AI's growing role in marketing is undeniable, but traditional media relations remain crucial. As AI measures ad effectiveness, brands must ensure positive content for chatbots to find, highlighting the enduring importance of public relations.

To grab media attention, think like a journalist: highlight the most compelling detail quickly. Kantar did this by linking a small dip in grocery sales to the hot topic of weight-loss drugs, creating a headline that resonated widely.

Nigel Farage proposes a £250,000 one-off fee for non-doms to avoid UK tax for life, with proceeds benefiting low-paid workers. Critics question his credibility and the feasibility of his "Robin Hood-style" policy.

The UK Financial Reporting Council proposes revising the Stewardship Code's definition to focus on creating long-term sustainable value for clients and beneficiaries, striking a balance between promoting effective investor stewardship and addressing concerns about environmental and social objectives interpretation.