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The RAC nailed media strategy by branding airport drop-off charges as ‘kiss and fly’ fees -turning a dry data story into headline gold. It’s a masterclass in cutting through noise with sharp, memorable language.

The UK has abandoned plans for a green investment taxonomy, complicating sustainability claims for companies and investors. This shift increases reliance on international frameworks and heightens the need for credible, well-evidenced sustainability narratives.

Labour’s vague use of “working people” has sparked confusion and mockery, as ministers offer conflicting definitions. What began as a campaign message now feels like a branding blunder, exposing the risks of letting internal marketing jargon go public.

The UK Financial Reporting Council proposes revising the Stewardship Code's definition to focus on creating long-term sustainable value for clients and beneficiaries, striking a balance between promoting effective investor stewardship and addressing concerns about environmental and social objectives interpretation.