Hearts & Minds

AI's growing role in marketing is undeniable, but traditional media relations remain crucial. As AI measures ad effectiveness, brands must ensure positive content for chatbots to find, highlighting the enduring importance of public relations.

To grab media attention, think like a journalist: highlight the most compelling detail quickly. Kantar did this by linking a small dip in grocery sales to the hot topic of weight-loss drugs, creating a headline that resonated widely.

Nigel Farage proposes a £250,000 one-off fee for non-doms to avoid UK tax for life, with proceeds benefiting low-paid workers. Critics question his credibility and the feasibility of his "Robin Hood-style" policy.

Donald Trump announced the end of a 12-day war via social media, marking a new era in statecraft and communication. His use of Truth Social throughout the conflict has set a precedent, making traditional media seem outdated.

Telegram founder Pavel Durov, who has fathered over 100 children, plans to share his fortune equally among them to prevent disputes. Wealthy individuals often fall into five categories based on their approach to money and philanthropy.

Non-doms, wealthy foreigners, are crucial in global finance but face backlash for their privileges. Countries offer incentives, while the UK struggles with policy reversals. Effective PR and hard data are needed to highlight their positive impact on investment and jobs.

Britain's HS2 rail project, a high-speed rail initiative, has become a "meta" crisis in communications, plagued by delays, cost overruns, and ridicule. Effective management requires forward-looking positivity, avoiding past mistakes, and having a trustworthy, identifiable leader.

We often reduce people to a single defining moment or trait, whether positive or negative, which overshadows their entire career or life. This labeling is a shortcut for recognition but can be limiting and hard to overcome.

UK energy pricing is complex and inefficient, preventing lower bills and decarbonisation. Greg Jackson and Tom Whipple highlight the absurdity of the system, where wind and solar energy become more expensive despite their potential for cheap supply.

Navigating corporate communications during global crises is challenging. CEOs and advisors must carefully decide when to announce or delay news to avoid overshadowing or causing offense, balancing immediate needs with potential long-term reputational damage.

AI's tendency to be overly agreeable can reinforce poor decisions. Communication professionals must prioritize helpfulness over pleasing, offering constructive advice even when it means disagreeing. This principle is crucial as AI becomes more prevalent.

Rachel Reeves' Spending Review 2025 outlined the government's priorities until the next election, emphasizing "national renewal" over austerity. Under pressure, Reeves focused on investment in the NHS, schools, and regional projects, aiming to drive growth and inclusivity.