Hearts & Minds

One selfish grab, caught on camera, turned a CEO into a viral villain—proof that in the digital age, reputation hinges on speed, sincerity, and showing humanity.

Banks face a windfall tax threat, but public apathy reveals a deeper issue: they’re still seen as villains, failing to connect, empathize, or tell their value story.

Michael O’Leary’s unapologetic style may rile critics, but his bold, rule-driven approach is pure brand consistency—and Ryanair’s 200 million passengers prove it works.

Taylor Swift and Travis Kelce’s engagement is dominating headlines, blending pop stardom, sports fame, and masterful storytelling into a PR dream. 

AI is transforming everything—but how remains unclear. Its speed amazes, its permanence unsettles, and its logic rewrites how we value information. The challenge now: adapt to a world where every word may last forever.

Flying the Union flag or St George’s cross in Britain has become politically charged—once symbols of pride, now fraught with nationalist connotations. Reclaiming them requires honest storytelling, cultural sensitivity, and a shift in public perception.

MSNBC rebrands as MS NOW, sparking debate over naming, legacy, and meaning—amid a shift from NBCUniversal to Versant and a bold new identity: My Source | News | Opinion | World.

Sally Rooney’s pledge to donate book proceeds to a banned group puts publishers and partners in a reputational bind—caught between commercial success and legal risk, most are choosing to wait and watch.

In high-stakes diplomacy, mood trumps planning—Trump’s unexpectedly genial demeanor turned a tense White House meeting with Zelensky into a rare moment of calm and cooperation.

A budget food chain’s £1 reward for reporting shoplifters cleverly turns a retail problem into a loyalty-building PR win—simple, effective, and headline-grabbing.

AI is fast becoming a master persuader—shaping opinions, debunking conspiracies, and redefining comms. The future isn’t just tech-driven; it’s influence-driven.