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Hearts & Minds

Welcome to Hearts & Minds, a daily blog and topical take on corporate reputation from Sodali & Co's UK Strategic Communications team. Everyday, leading journalist Chris Blackhurst shares a unique corporate communications perspective on recent news.

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Hearts & Minds: How to avoid self-inflicted injuries

In complex organisations, meticulous planning is required to avoid spectacular own goals, such as the one that has just befallen the UK government.

Hearts & Minds: Coming soon...corporate comms, the movie

The astonishing film of Space X’s rocket booster returning to Earth demonstrates the power of cinematic storytelling

Hearts & Minds: what to do if your business suddenly joins the zeitgeist

What do you do if your business suddenly joins the zeitgeist?

Hearts & Minds: How to discard a favourite that no longer fits

How do you manage the comms around the discontinuation or disposal of a much-loved asset whose fame and regard no longer translate into commercial value or strategic fit?

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