
Hearts & Minds
Welcome to Hearts & Minds, a daily blog and topical take on corporate reputation from Sodali & Co's UK Strategic Communications team. Everyday, leading journalist Chris Blackhurst shares a unique corporate communications perspective on recent news.
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Hearts & Minds: Why O’Leary gets away with what you can’t
Michael O’Leary’s unapologetic style may rile critics, but his bold, rule-driven approach is pure brand consistency—and Ryanair’s 200 million passengers prove it works.
29 August 2025
Read more chevron_rightHearts & Minds: Swift does not just write her own songs; she narrates her life.
Taylor Swift and Travis Kelce’s engagement is dominating headlines, blending pop stardom, sports fame, and masterful storytelling into a PR dream.
28 August 2025
Read more chevron_rightHearts & Minds: When outrage is the strategy: lessons from crypto’s latest ad storm
A US crypto firm’s provocative UK ad campaign claims crypto is the fix for a broken economy—drawing regulatory ire and public backlash. Controversial by design, it’s a risky but calculated play for attention and disruption.
27 August 2025
Read more chevron_rightHearts & Minds: From Reach to Recall: How AI Changes Comms
AI is transforming everything—but how remains unclear. Its speed amazes, its permanence unsettles, and its logic rewrites how we value information. The challenge now: adapt to a world where every word may last forever.
26 August 2025
Read more chevron_rightHearts & Minds: Patriotism or provocation? The pr perils of flying the flag
Flying the Union flag or St George’s cross in Britain has become politically charged—once symbols of pride, now fraught with nationalist connotations. Reclaiming them requires honest storytelling, cultural sensitivity, and a shift in public perception.
22 August 2025
Read more chevron_rightHearts & Minds: “NOW or Never: MSNBC’s Rebrand and the Perils of Reinvention.”
MSNBC rebrands as MS NOW, sparking debate over naming, legacy, and meaning—amid a shift from NBCUniversal to Versant and a bold new identity: My Source | News | Opinion | World.
21 August 2025
Read more chevron_rightHearts & Minds: Stakeholders vs. Sales: The Rooney Dilemma
Sally Rooney’s pledge to donate book proceeds to a banned group puts publishers and partners in a reputational bind—caught between commercial success and legal risk, most are choosing to wait and watch.
20 August 2025
Read more chevron_rightHearts & Minds: Bombast, Suits and Seating Plans: Trump and Zelensky Take Two
In high-stakes diplomacy, mood trumps planning—Trump’s unexpectedly genial demeanor turned a tense White House meeting with Zelensky into a rare moment of calm and cooperation.
19 August 2025
Read more chevron_rightHearts & Minds: The £1 stunt that turned into headline gold
A budget food chain’s £1 reward for reporting shoplifters cleverly turns a retail problem into a loyalty-building PR win—simple, effective, and headline-grabbing.
18 August 2025
Read more chevron_rightHearts & Minds: The Most Convincing Voice in the Room May Not Be Human
AI is fast becoming a master persuader—shaping opinions, debunking conspiracies, and redefining comms. The future isn’t just tech-driven; it’s influence-driven.
15 August 2025
Read more chevron_rightHearts & Minds: Nothing says ‘we trust you’ like a traffic light over your desk
A smart attendance dashboard meant to boost productivity has backfired, sparking backlash over surveillance, broken trust, and reputational risk. Transparency, it turns out, is not optional.
14 August 2025
Read more chevron_rightHearts & Minds: Tea, cake and culture clash in the Cotswolds
JD Vance’s visit to the Cotswolds sparks a media frenzy and MAGA tourism boom, leaving locals torn between short-term profits and long-term brand erosion in a classic clash of culture and commerce.
13 August 2025
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