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Hearts & Minds

Welcome to Hearts & Minds, a daily blog and topical take on corporate reputation from Sodali & Co's UK Strategic Communications team. Everyday, leading journalist Chris Blackhurst shares a unique corporate communications perspective on recent news.

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Hearts & Minds: The corporate agenda and world events – a constant judgement call

Navigating corporate communications during global crises is challenging. CEOs and advisors must carefully decide when to announce or delay news to avoid overshadowing or causing offense, balancing immediate needs with potential long-term reputational damage.

Hearts & Minds: No more Mr Nice AI – beware chatbots that tell you what you want to hear

AI's tendency to be overly agreeable can reinforce poor decisions. Communication professionals must prioritize helpfulness over pleasing, offering constructive advice even when it means disagreeing. This principle is crucial as AI becomes more prevalent.

Hearts & Minds: From reset to relaunch to renewal. The 3Rs of Rachel Reeves

Rachel Reeves' Spending Review 2025 outlined the government's priorities until the next election, emphasizing "national renewal" over austerity. Under pressure, Reeves focused on investment in the NHS, schools, and regional projects, aiming to drive growth and inclusivity.

Hearts & Minds: How to tell your customers it’s safe to go back into the water

After a ransomware attack, M&S faced the challenge of reassuring customers without causing panic. They maintained transparency, provided updates, and resumed operations calmly, emphasizing honesty to avoid backlash and rebuild trust.

Hearts & Minds: Once again, Trump masters the art of the dead cat

Donald Trump masterfully controls the narrative, selling his message and targeting his audience. Despite criticism, his ability to dominate the news agenda is evident, as seen in his recent actions in Los Angeles, shifting focus from Elon Musk to immigration raids.

Hearts & Minds: The swift return - a modern comms conundrum

Zia Yusuf's swift return to Reform after quitting due to exhaustion highlights the complexities of political comebacks. His reappointment, driven by necessity, underscores the challenges of turnaround communication and the impact on Reform's future under Nigel Farage's leadership.

Hearts & Minds: CEO storytelling is just what the doctor ordered

Ije Nwokorie, new CEO of Dr. Martens, emphasizes the importance of a brand's unique identity and personal connection. He highlights British brands' blend of commercial strength and humanity, inspiring his career and passion for Dr. Martens.

Hearts & Minds: The legacy media behemoth that isn't just surviving, it's thriving

Despite industry challenges and family feuds, Rupert Murdoch's Fox and News Corp are thriving, driven by strategic focus on news, sports, and digital innovation, leading to soaring values and significant growth in both TV and print sectors.

Hearts & Minds: National emergencies and the war of words – how the rhetoric of leadership is shifting

America and Britain are using strong rhetoric to justify controversial policies, aiming to connect with younger generations who prefer concise, impactful communication. Both nations face economic and military challenges, requiring public support for their leaders' decisions.

Hearts & Minds: Will media deals with AI giants change the reputation management landscape?

The UK’s proposed legislation on AI copyright is stuck between the Commons and Lords, with debates on protecting original content creators. Media outlets are divided on licensing agreements with AI developers, impacting how AI engines access and use copyrighted material.

Hearts & Minds: Coke and salty fries – the miracle cure for a media migraine

Media often presents contradictory health advice, reflecting our desire to justify indulgences. The latest example is a BBC report on TikTok claims that Coke and fries cure migraines, highlighting our quest for validation and the influence of social media.

Hearts & Minds: Does your job title draw derision?

The Times critiques inflated job titles like "group chief people officer," highlighting their potential for ridicule and self-importance, despite their common use in corporate settings to humanize roles traditionally known as "human resources."

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