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Hearts & Minds

Welcome to Hearts & Minds, a daily blog and topical take on corporate reputation from Sodali & Co's UK Strategic Communications team. Everyday, leading journalist Chris Blackhurst shares a unique corporate communications perspective on recent news.

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Hearts & Minds: Reform is reframing British politics , but it will need to reframe itself too

Nigel Farage and the Reform Party are gaining traction in British politics, winning their first mayoralty and parliamentary by-election. Farage aims to broaden the party's appeal and prove its lasting power, mirroring the MAGA movement in the US.

Hearts & Minds: Is Tony Blair sending the ‘wrong message’ on Net Zero?

Tony Blair, once a master of communication, faces criticism for his stance on Net Zero. He argues for realistic climate targets, but experts say his approach is misleading and risks undermining global decarbonization efforts. 

Hearts & Minds: Beware the tyranny of the first 100 days

The first 100 days are a critical test for new CEOs, often used to gauge their impact. However, rushing reforms can be risky. Successful leaders should move with purpose, balancing speed and caution to avoid missteps.

Hearts & Minds: Laughing out loud at the boss’s emojis

Emojis, once a quick way to communicate, now reveal personality traits. New research shows frequent emoji use can indicate manipulative or narcissistic tendencies, challenging previous beliefs. Emojis also impact professional perceptions and psychological profiling. 

Hearts & Minds: A very, very important take on 100 days of Trump!

A very, very important take on 100 days of Trump!

Hearts & Minds: It was the best of comms; it was the worst of comms - a tale of two cyber incidents

Two companies face cyber-attacks: one mishandles communication and suffers lasting reputational damage, while the other’s honest, human response earns praise. The lesson: swift, transparent crisis communication is essential—be prepared with a solid comms plan before disaster strikes.

Hearts & Minds: Branson steps forward as 'Leader of the Opposition', but should other CEOs follow suit?

Sir Richard Branson, known for his outspoken style, has criticized Donald Trump's trade and foreign policies, warning they harm global stability and lack broad American support. There may be those, on seeing Branson, who want to have a go. In which case, they should think very carefully. 

Hearts & Minds: Leaders choose their words carefully to mark Pope’s passing

World leaders responded to Pope Francis’s death with a blend of reverence and political nuance. Across the spectrum, tributes reflected both admiration for Francis’s tireless commitment to social justice and the subtle diplomatic language that often reveals as much about the leaders themselves as about the pope they mourned. 

Hearts & Minds: What to do when condemned by the data

In a crisis, don’t deny the facts, don’t say “no comment,” and don’t drown the issue in excuses or distractions. Instead, keep your message short, sincere, and focused: acknowledge the disappointment and commit to improvement—anything more just dilutes your credibility.

Hearts & Minds: Embrace AI…but never sacrifice authenticity

This week’s news that OpenAI ‘is building a social network’ will no doubt excite many. But brands and businesses should tread carefully - consumers are wary of AI and take a negative stance when they spot it. 

Hearts & Minds: To fly the flag or stay under the radar – the comms dilemma in a world convulsed by tariffs

As UK consumers lean towards buying British due to tariff concerns, companies face a choice to either embrace local pride or risk international trade? Will brands fly the flag to capitalize on the patriotic mood, or fly under the radar to maintain their global presence amidst rising protectionism?

Hearts & Minds: Britain tries to tread carefully on China, but mixed messages prevail

Britain tries to tread carefully on China, but mixed messages prevail

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