Hearts & Minds

How did a bakery chain become so divisive?

Business sense of climate action should be at the heart of sustainability narrative

How Zelensky found the right words, in the end

Easy to criticise, but Aberdeen deserves credit for brand U-turn

Defense industry narrative shifts on its Axis 

Coalition of the willing is a comms coup for Starmer

The careful calibration of comms in the lead up to international Women’s Day

Guest editing: connecting leaders with readers

DEI. Now for the backlash against the backlash

Lessons from the Vatican on handling the most sensitive topic of all

How to handle the customer complaint that reacges the CEO’s inbox

Leaving Lousville for Texas a tough sell for KFC