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Hearts & Minds

Welcome to Hearts & Minds, a daily blog and topical take on corporate reputation from Sodali & Co's UK Strategic Communications team. Everyday, leading journalist Chris Blackhurst shares a unique corporate communications perspective on recent news.

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Hearts & Minds: How to define and own a cultural shift – the case of ‘quiet cracking’

A new workplace trend—‘quiet cracking’—describes employees who appear engaged but are emotionally burning out. Unlike quiet quitting, it’s hidden and rising fast, driven by job insecurity, AI anxiety, and poor leadership. Employers must act before it’s too late.

Hearts & Minds: Regulators are human beings too – it’s time to show the world

Regulators are under siege—blamed for too much, yet never enough. To regain trust, they must drop the jargon, show their human side, and communicate with clarity and conviction.

Hearts & Minds: How the Coldplay couple could have played it differently

When crisis hits the spotlight, the smartest move might be no move at all. In reputational storms, silence and stillness can be the most powerful response.

Hearts & Minds: How to turn dry data into headline gold

The RAC nailed media strategy by branding airport drop-off charges as ‘kiss and fly’ fees -turning a dry data story into headline gold. It’s a masterclass in cutting through noise with sharp, memorable language.

Hearts & Minds: Backtrack on green claims clarity presents a new challenge for comms

The UK has abandoned plans for a green investment taxonomy, complicating sustainability claims for companies and investors. This shift increases reliance on international frameworks and heightens the need for credible, well-evidenced sustainability narratives.

Hearts & Minds: Working people fiasco shows why we should be wary of casual labels

Labour’s vague use of “working people” has sparked confusion and mockery, as ministers offer conflicting definitions. What began as a campaign message now feels like a branding blunder, exposing the risks of letting internal marketing jargon go public.

Hearts & Minds: Don't dash. The cautionary tale of Labour's digital dashboard

Keir Starmer’s promised government dashboard—meant to showcase policy progress and boost trust—has missed its launch and stalled. What began as a bold transparency tool now risks becoming a PR blunder, exposing the dangers of over-promising in a complex system.

Hearts & Minds: Can AI learn to avoid a dotcom crash?

AI hype mirrors the late-’90s dotcom frenzy: wild valuations, bold promises, few profits. History warns most will fail, a few will soar. Don’t get swept up—keep your head. Tech advances, but speculative exuberance and risk remain eerily familiar.

Hearts & Minds: Tall tales and true stories. What we can learn from the Salt Path saga

Raynor Winn’s bestselling memoir, The Salt Path, faces scrutiny after The Observer alleges fabrications about her identity, finances, and husband’s illness. Winn’s delayed, personal response fails to quell doubts, while her publisher distances itself and her reputation unravels.

Hearts & Minds: Striking doctors are wearing the public’s patience – and Wes Streeting knows it

Junior doctors are set to strike after failed pay talks with the UK government, risking NHS disruption. This dispute will be fought in the court of public opinion, where support is waning, with 48% now opposed. The standoff tests political resolve as both sides vie for the nation’s sympathy. 

Hearts & MInds: Rishi, Goldman, and the question of privilege and proximity to power

Rishi Sunak joins Goldman Sachs as a senior adviser, with his pay going to charity and restrictions on lobbying. The move revives debate over ex-politicians entering finance, raising questions about privilege, influence, and the blurred lines between public and private interests.

Hearts & Minds: Caught in the Crossfire - the role of Comms in Boardroom tensions

Nearly half of CEO successions in Europe and the Middle East are unplanned as boardroom tensions rise and CEOs feel unsupported. With relationships fraying, comms teams must skillfully manage crises and prevent damaging splits before it’s too late. 

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