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Hearts & Minds

Welcome to Hearts & Minds, a daily blog and topical take on corporate reputation from Sodali & Co's UK Strategic Communications team. Everyday, leading journalist Chris Blackhurst shares a unique corporate communications perspective on recent news.

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Hearts & Minds: Farage is no Donald Trump, but he’s learning fast

Nigel Farage proposes a £250,000 one-off fee for non-doms to avoid UK tax for life, with proceeds benefiting low-paid workers. Critics question his credibility and the feasibility of his "Robin Hood-style" policy.

Hearts & Minds: The missives rain down in world’s first social media war

Donald Trump announced the end of a 12-day war via social media, marking a new era in statecraft and communication. His use of Truth Social throughout the conflict has set a precedent, making traditional media seem outdated.

Hearts & Minds: How to spend it. The five narratives of super wealth

Telegram founder Pavel Durov, who has fathered over 100 children, plans to share his fortune equally among them to prevent disputes. Wealthy individuals often fall into five categories based on their approach to money and philanthropy.

Hearts & Minds: Why Non-Doms need new comms

Non-doms, wealthy foreigners, are crucial in global finance but face backlash for their privileges. Countries offer incentives, while the UK struggles with policy reversals. Effective PR and hard data are needed to highlight their positive impact on investment and jobs.

Hearts & Minds: HS2 may be a meta crisis, but all is not lost

Britain's HS2 rail project, a high-speed rail initiative, has become a "meta" crisis in communications, plagued by delays, cost overruns, and ridicule. Effective management requires forward-looking positivity, avoiding past mistakes, and having a trustworthy, identifiable leader.

Hearts & Minds: When a lifetime of achievement boils down to one infamous moment

We often reduce people to a single defining moment or trait, whether positive or negative, which overshadows their entire career or life. This labeling is a shortcut for recognition but can be limiting and hard to overcome.

Hearts & Minds: Cutting through by cutting out the jargon – an object lesson

UK energy pricing is complex and inefficient, preventing lower bills and decarbonisation. Greg Jackson and Tom Whipple highlight the absurdity of the system, where wind and solar energy become more expensive despite their potential for cheap supply.

Hearts & Minds: The corporate agenda and world events – a constant judgement call

Navigating corporate communications during global crises is challenging. CEOs and advisors must carefully decide when to announce or delay news to avoid overshadowing or causing offense, balancing immediate needs with potential long-term reputational damage.

Hearts & Minds: No more Mr Nice AI – beware chatbots that tell you what you want to hear

AI's tendency to be overly agreeable can reinforce poor decisions. Communication professionals must prioritize helpfulness over pleasing, offering constructive advice even when it means disagreeing. This principle is crucial as AI becomes more prevalent.

Hearts & Minds: From reset to relaunch to renewal. The 3Rs of Rachel Reeves

Rachel Reeves' Spending Review 2025 outlined the government's priorities until the next election, emphasizing "national renewal" over austerity. Under pressure, Reeves focused on investment in the NHS, schools, and regional projects, aiming to drive growth and inclusivity.

Hearts & Minds: How to tell your customers it’s safe to go back into the water

After a ransomware attack, M&S faced the challenge of reassuring customers without causing panic. They maintained transparency, provided updates, and resumed operations calmly, emphasizing honesty to avoid backlash and rebuild trust.

Hearts & Minds: Once again, Trump masters the art of the dead cat

Donald Trump masterfully controls the narrative, selling his message and targeting his audience. Despite criticism, his ability to dominate the news agenda is evident, as seen in his recent actions in Los Angeles, shifting focus from Elon Musk to immigration raids.

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