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Hearts & Minds

Welcome to Hearts & Minds, a daily blog and topical take on corporate reputation from Sodali & Co's UK Strategic Communications team. Everyday, leading journalist Chris Blackhurst shares a unique corporate communications perspective on recent news.

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Hearts & Minds: UK companies must relearn the art of storytelling

With UK IPOs at a 30-year low due to lower valuations, companies must now focus on growing revenues and showcasing their strengths to stand out in a slower market. Engaging stories and unique aspects of operations are key to capturing media attention.

Hearts & Minds: Workplace tension - it’s not all Champagne Supernova

Splits are everywhere—from Reeves’ rumored clash with the PM to the Oasis reunion’s uncertain harmony. In business and media, egos spark drama, but success often means managing friction, not erasing it. As Liam Gallagher says: roll with it.

Hearts & Minds: Leaking Justice?

Nearly 40% of UK takeovers were leaked before official announcements, raising concerns about market integrity. While leaks can generate interest, they risk backlash from unchosen journalists and increased scrutiny from authorities.

Hearts & Minds: Fifty Shades of Green

Investment industry leaders increasingly regret their ESG push, citing legal risks and marketing overreach. Opinions vary, with some advocating for authenticity and clear messaging, while others criticize "greenhushing" and emphasize the need for careful communication and stakeholder trust.

Hearts & Minds: It's time to rewrite AI's job description

Entry-level job vacancies have dropped by nearly a third since ChatGPT's launch, with AI's impact on the job market sparking protests and debate. Advocates like Sir Demis Hassabis emphasize AI's potential for societal benefits over job displacement.

Hearts & Minds: The ice cream didn’t help: what comms pros can learn from the Venice wedding blowback

Jeff Bezos' wedding in Venice faced protests despite donations and heightened security. The event, scaled back and heavily guarded, drew criticism for its extravagance amid Venice's over-tourism and climate issues. PR strategies can mitigate such potential disasters.

Hearts & Minds: As search declines and chat rises, media relations finds new relevance

AI's growing role in marketing is undeniable, but traditional media relations remain crucial. As AI measures ad effectiveness, brands must ensure positive content for chatbots to find, highlighting the enduring importance of public relations.

Hearts & Minds: Kantar’s moment of Ozempic inspiration

To grab media attention, think like a journalist: highlight the most compelling detail quickly. Kantar did this by linking a small dip in grocery sales to the hot topic of weight-loss drugs, creating a headline that resonated widely.

Hearts & Minds: Farage is no Donald Trump, but he’s learning fast

Nigel Farage proposes a £250,000 one-off fee for non-doms to avoid UK tax for life, with proceeds benefiting low-paid workers. Critics question his credibility and the feasibility of his "Robin Hood-style" policy.

Hearts & Minds: The missives rain down in world’s first social media war

Donald Trump announced the end of a 12-day war via social media, marking a new era in statecraft and communication. His use of Truth Social throughout the conflict has set a precedent, making traditional media seem outdated.

Hearts & Minds: How to spend it. The five narratives of super wealth

Telegram founder Pavel Durov, who has fathered over 100 children, plans to share his fortune equally among them to prevent disputes. Wealthy individuals often fall into five categories based on their approach to money and philanthropy.

Hearts & Minds: Why Non-Doms need new comms

Non-doms, wealthy foreigners, are crucial in global finance but face backlash for their privileges. Countries offer incentives, while the UK struggles with policy reversals. Effective PR and hard data are needed to highlight their positive impact on investment and jobs.

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