Hearts & Minds

With the recent experience from Sonos showing the AI customer service solutions can work extremely well, corporate communicators need to start thinking about the impact it will have on their company’s call centre operations.

Our friend Will Lewis is at the heart of an American news storm. What might he have done differently?

How feared activist deployed news comms weapons in activist fight

Before you opine on budget, think: what’s in it for me?

How UK Chancellor’s tricks worked a treat.

How to avoid making promises you know you can’t keep

To go or not to go?  Attending COP was always an easy decision to make – but this year’s event in Baku presents communication challenges if you choose to stay at home.

With 100 leading female footballers signing an open letter to Fifa asking it to end a sponsorship deal – the spotlight on who corporate’s sponsor and why is raising difficult communication challenges

The sudden death of Liam Payne was a shock.  And while we probably don’t want to think about it happening closer to home – the death of a high-profile individual needs us communicators to be at our most human.

With the Financial Conduct Authority cracking down on the use of influencers – the role of endorsement is back in the spotlight

In complex organisations, meticulous planning is required to avoid spectacular own goals, such as the one that has just befallen the UK government.

The astonishing film of Space X’s rocket booster returning to Earth demonstrates the power of cinematic storytelling