Hearts & Minds

In a world where we live in fear of being cancelled, communication is so often left bland in a desperate bid to stay woke. Adopting a position of being cautiously unafraid should provide a balance and the ultimate prize, authenticity.

Soundbites from Ridley Scott’s Gladiator II are currently echoing around the airwaves. They remind us of the power of a great line and how crafting them is an art worth persevering with. They are tangible and therefore persuasive.

It is a measure of whether a CEO should resign that when they do, there is no surprise. So, it was yesterday with Justin Welby. Some CEOs quit even though they have no personal connection with what occurred but it took place on their watch, the corporation’s reputation is suffering, a change is required. In this instance it was both reputational damage to himself and the brand. Leaving no question.

Navigating the perils of potentially toxic sponsorships

Will SNL skit turn off the voters Harris needs to win over?

The classic PR idea that keeps on giving

Triumph of the block capital communicator

With the recent experience from Sonos showing the AI customer service solutions can work extremely well, corporate communicators need to start thinking about the impact it will have on their company’s call centre operations.

Our friend Will Lewis is at the heart of an American news storm. What might he have done differently?

How feared activist deployed news comms weapons in activist fight

Before you opine on budget, think: what’s in it for me?

How UK Chancellor’s tricks worked a treat.